discovery.
Discover True Requirements
Sometimes requirements can become very function oriented that when they are put back together, it doesn't quite look the same as the original vision.
I work with my clients to ensure that these requirements truly reflect the vision before proceeding with ideation.
Discover Your Audience
Who are the true audience for your product or service? Do they behave the way you think they do? Do they want what you think they want?
By using an appropriate user research methodology, I make sure that the idea is based on quantitative measures.
